Blue Chip Academy
At Blue Chip Academy, we provide sports parents and athletes with the insights, guidance, and education needed to navigate today’s sports ecosystem confidently . From recruiting to NIL to long-term career planning, we help families understand the commodification process and turn athletes into the most valuable and sustainable assets.
Whether the destination is:
An Ivy League education and front-office career, or
An aspiring professional athlete preparing for the next phase
We cultivate customized Blueprints that map the journey, highlight opportunities, and ensure athletes remain valuable every step of the way.
Why Blue Chip Academy
We turn talent into value.Through strategic development and a deep understanding of the sports market, we help athletes create leverage in recruiting and NIL—while guiding families with clarity, confidence, and long-term vision.
CLarity in Recruiting & Player Development
Stand out with a desirable asset profile that wins in recruiting.
Leverage IN NIL
Craft and maximize your Name. Image. Value (NIV) in the NIL market.
Confidence in Decisions
Trusted advisory to mitigate risks and seize opportunities.
testimonials
What the Pros Are Saying About L.I.G. Sports Group
James Franklin
Head Coach, Penn State University
"Justin’s background, experience, and adept understanding of the football world afford him a unique perspective that causes others to listen when he speaks. Innovative, outcome-driven, and the true definition of a team player, Justin is an asset to any room he enters."
Oliver Luck
Former XFL Commissioner, NCAA EVP Regulatory Affairs
One of the first hires that I made was Justin King, who joined the football operations group at the XFL. Justin was an excellent employee with superb inter-personal skills and a great work ethic. He interacted on a daily basis with our coaches, referees, players, agents and football staff members such as equipment managers, athletic trainers, etc . . . He was forthright in all of his activity and quite dependable in terms of ˋgetting things done´.
Doug Whaley
Former SVP of XFLBills General Manager
Justin’s greatest strength is his ability to navigate and effectively integrate complex systems while managing the multitude of personalities in the athletic industry, which is a rare and very impactful trait.
Terry SMith
Interim Head Coach, Penn State Football
Justin has a rare understanding of the modern college football landscape, but more importantly, he understands culture, coaching, and how to support a head coach in building a sustainable, winning program. L.I.G. Sports Group is a resource I would confidently recommend to any head coach or athletic administrator seeking impartial recommendations, innovative ideas, an integrated structure, and long-term sustainability to their football operation.