The Problem Most athletes are going through recruiting guessing
● Chasing exposure instead of building value● Misreading interest as a real opportunity● Making decisions without understanding the market
That leads to bad decisions, missed opportunities, and lost leverage.
What We DoWe Help You Land the Right Opportunities-By Building Real Value
We help you: ● Understand what you're actually worth● position yourself with the right schools ● Develop what coaches and programs value● make decisions that lead to better opportunities
L.I.G. Sports Group Framework
Underwrite
Evaluate where you actually stand—traits, performance, and market value.
Build
Develop the traits that translate to real opportunity.
Position
Align with the right schools and opportunities.
Leverage
Create options and make stronger decisions.
Monetize
Maximize opportunities through recruiting, NIL, and long-term value.
services we provide
How we help you build and Maximize value
RESOURCE Partners
With a shared vision and mission to educate and empower athletes to maximize their potential on and off the field.
testimonials
What the Pros Are Saying About L.I.G. Sports Group
James Franklin
Head Coach, Penn State University
"Justin’s background, experience, and adept understanding of the football world afford him a unique perspective that causes others to listen when he speaks. Innovative, outcome-driven, and the true definition of a team player, Justin is an asset to any room he enters."
Oliver Luck
Former XFL Commissioner, NCAA EVP Regulatory Affairs
One of the first hires that I made was Justin King, who joined the football operations group at the XFL. Justin was an excellent employee with superb inter-personal skills and a great work ethic. He interacted on a daily basis with our coaches, referees, players, agents and football staff members such as equipment managers, athletic trainers, etc . . . He was forthright in all of his activity and quite dependable in terms of ˋgetting things done´.
Doug Whaley
Former SVP of XFLBills General Manager
Justin’s greatest strength is his ability to navigate and effectively integrate complex systems while managing the multitude of personalities in the athletic industry, which is a rare and very impactful trait.
Terry Smith
Interim Head Coach, Penn State Football
Justin has a rare understanding of the modern college football landscape, but more importantly, he understands culture, coaching, and how to support a head coach in building a sustainable, winning program. L.I.G. Sports Group is a resource I would confidently recommend to any head coach or athletic administrator seeking impartial recommendations, innovative ideas, an integrated structure, and long-term sustainability to their football operation.