Athlete Intelligence Platform · Sports Asset Management · Advisory
KNOW YOUR VALUE BEFORE THE MARKET DECIDES IT.
Programs already have a scouting report on your athlete. Now you can too.
L.I.G. Sports Group is an athlete intelligence platform. We answer three questions every athlete and family needs answered before making any recruiting or NIL decision: How good am I really? What is my market value? What should I do next?
L.I.G. Sports Group Framework
Underwrite
Evaluate where you actually stand. Proprietary scoring across athletic performance, academics, character, recruiting status, and NIL potential. Honest intelligence, not hype.
Build
Develop the traits that translate to real opportunity. Physical, academic, and brand development in 90-day sprints. Every action is tied to a specific outcome on your roadmap.
Position
Align with the right schools and the right opportunities. Target school list built from data — scheme fit, NIL market, academic match, offer probability. No guesswork.
Leverage
Create options. Increase control. The athlete who has multiple offers negotiates differently than the athlete with one. LIG's job is to build that leverage before the deadline.
Monetize
NIL deals structured and negotiated. Scholarship offers evaluated with full information. You win on your terms.
HOW WE BUILD AND MAXIMIZE YOUR VALUE
Blueprint to Success™
Your complete intelligence package. A proprietary evaluation of your athletic profile, NIL brand value, academic standing, and recruiting market position, delivered through your personal client portal with a 12-month development roadmap and year-long advisory access.
Starter · Pro · Elite Track$2,500 — $5,000 — $10,500
Not advice. Intelligence.
Blueprint Cohort™
Learn the recruiting business with athletes going through it too. Each athlete in the cohort receives their own full Blueprint assessment and proprietary scores, plus monthly group advisory sessions and a quarterly 1-on-1 with Justin King.
6–12 athletes per cohort. Enrollment opens quarterly.
$3,000 per athlete
RESOURCE Partners
With a shared vision and mission to educate and empower athletes to maximize their potential on and off the field.
BUILT BY SOMEONE WHO KNOWS THE ROOM.
What The Industry Says About Justin King
Justin King's background spans Professional Football operations, Power Conference recruiting, and professional league office work. These aren't client testimonials — they're colleagues who have watched him operate from the inside.
James Franklin
Head Coach, Virginia Tech Head Coach
"Justin’s background, experience, and adept understanding of the football world afford him a unique perspective that causes others to listen when he speaks. Innovative, outcome-driven, and the true definition of a team player, Justin is an asset to any room he enters."
Oliver Luck
Former XFL Commissioner, NCAA EVP Regulatory Affairs
One of the first hires that I made was Justin King, who joined the football operations group at the XFL. Justin was an excellent employee with superb inter-personal skills and a great work ethic. He interacted on a daily basis with our coaches, referees, players, agents and football staff members such as equipment managers, athletic trainers, etc . . . He was forthright in all of his activity and quite dependable in terms of ˋgetting things done´.
Doug Whaley
SVP of UFL Bills General Manager
Justin’s greatest strength is his ability to navigate and effectively integrate complex systems while managing the multitude of personalities in the athletic industry, which is a rare and very impactful trait.
Terry Smith
Interim Head Coach, Penn State Football
Justin has a rare understanding of the modern college football landscape, but more importantly, he understands culture, coaching, and how to support a head coach in building a sustainable, winning program. L.I.G. Sports Group is a resource I would confidently recommend to any head coach or athletic administrator seeking impartial recommendations, innovative ideas, an integrated structure, and long-term sustainability to their football operation.