The L.i.G. Difference how We Build Athlete Value
Underwrite
We determine where you actually stand—so you stop guessing.
Build
We focus on what needs to improve to increase real opportunities.
Position
We align you with the right schools and opportunities.
Leverage
We help you make better decisions and create more options.
Monetize
We position you to maximize opportunities in recruiting, NIL & Revenue Sharing
What you Get
Inside Blueprint to Success
✔️ Athlete Value AssessmentWe break down exactly where you stand—traits, production, projection, and market value.
✔️ Targeted Recruiting StrategyA clear plan for which schools, levels, and opportunities actually fit.
✔️ Film & Positioning GuidanceWhat needs to change so coaches immediately see your value.
✔️ Development PrioritiesWhat to improve—and what actually matters for recruiting.
✔️ NIL & Market EducationHow money fits into your process (and how not to get it wrong).
✔️ Decision SupportGuidance through key moments—offers, visits, timing, and next moves.
🔒 WHO THIS IS FOR
This is for:
● Athletes serious about playing at the next level● Families who want clarity, not confusion● People ready to approach this like a business
⚠️ WHO THIS IS NOT FOR
This is NOT for:
● Athletes just looking for exposure● Families hoping things “work out”● Those not ready to invest in doing this the right way
Testimonials
"Our experience with L.I.G. Sports Group, under the expert guidance of Justin King, has been nothing short of transformative for my son's journey to collegiate football.
His unmatched professionalism, personalized service, and comprehensive industry knowledge have not only helped orchestrate my son's spot at a program that is the perfect fit for him but have also equipped him for ongoing success.
What truly sets L.I.G. Sports Group apart is their holistic understanding of the athlete's journey in today's competitive landscape."
tara Armstead
Mother of Power 4 Athlete, Blueprint to Success Client
"Justin has been a game-changer for my son's performance and athletic journey.
His holistic and personalized approach has transformed this crucial time in this revamped recruiting landscape. Focused on crafting leverage on your journey, I highly recommend L.I.G. Sports Group and Justin King for athletes serious about maximizing their value and navigating the new NIL Era like a pro."
Pete Gonzalez Sr.
Father of Power 4 Athlete, Blueprint to Success Client
"I can sum up my interaction and business dealings with Justin King and L.I.G. Sports Group as a powerhouse of professionalism and expertise in navigating the nuanced football business landscape.
My six-year tenure in the NFL and current Board of Trustees Member at the University of Pitt gives me an understanding of the current recruitment dynamics. Justin's assistance for my son's athletic journey is beyond measure.
Engaging with Justin & L.l.G. isn't simply a wise choice; it's an absolute necessity. I wholeheartedly endorse their services to anyone looking to navigate the revamped landscape of high school & college athletics.
they are not just players - they're absolute revolutionaries."
Adam Walker
Father of Division 1 Athlete, Blueprint to Success Client
Selective Representation
We work with a limited number of athletes long-term.
testimonials
What the Pros Are Saying About L.I.G. Sports Group
James Franklin
Head Coach, Penn State University
"Justin’s background, experience, and adept understanding of the football world afford him a unique perspective that causes others to listen when he speaks. Innovative, outcome-driven, and the true definition of a team player, Justin is an asset to any room he enters."
Oliver Luck
Former XFL Commissioner, NCAA EVP Regulatory Affairs
One of the first hires that I made was Justin King, who joined the football operations group at the XFL. Justin was an excellent employee with superb inter-personal skills and a great work ethic. He interacted on a daily basis with our coaches, referees, players, agents and football staff members such as equipment managers, athletic trainers, etc . . . He was forthright in all of his activity and quite dependable in terms of ˋgetting things done´.
Doug Whaley
Former SVP of XFLBills General Manager
Justin’s greatest strength is his ability to navigate and effectively integrate complex systems while managing the multitude of personalities in the athletic industry, which is a rare and very impactful trait.
Terry Smith
Interim Head Coach, Penn State Football
Justin has a rare understanding of the modern college football landscape, but more importantly, he understands culture, coaching, and how to support a head coach in building a sustainable, winning program. L.I.G. Sports Group is a resource I would confidently recommend to any head coach or athletic administrator seeking impartial recommendations, innovative ideas, an integrated structure, and long-term sustainability to their football operation.