Not Just Agents. Sport Asset Managers.
At L.I.G. Sports Group, we go beyond what traditional agents provide. Agents focus on contracts. We treat athletes like corporations-in-motion, managing every layer of their career—development, branding, negotiations, and long-term strategy—with a white-glove, Fortune 500 approach.
What we Offer
testimonials
What the Pros Are Saying About L.I.G. Sports Group
James Franklin
Head Coach, Penn State University
"Justin’s background, experience, and adept understanding of the football world afford him a unique perspective that causes others to listen when he speaks. Innovative, outcome-driven, and the true definition of a team player, Justin is an asset to any room he enters."
Oliver Luck
Former XFL Commissioner, NCAA EVP Regulatory Affairs
One of the first hires that I made was Justin King, who joined the football operations group at the XFL. Justin was an excellent employee with superb inter-personal skills and a great work ethic. He interacted on a daily basis with our coaches, referees, players, agents and football staff members such as equipment managers, athletic trainers, etc . . . He was forthright in all of his activity and quite dependable in terms of ˋgetting things done´.
Doug Whaley
Former SVP of XFLBills General Manager
Justin’s greatest strength is his ability to navigate and effectively integrate complex systems while managing the multitude of personalities in the athletic industry, which is a rare and very impactful trait.
Join Our Ecosystem
Become part of a powerful network
Where athletes and families gain the tools, strategies, and guidance to thrive, from recruiting and NIL to career management and pro-level preparation, our ecosystem connects every piece of the athletic value chain.
Don’t just play the game. Own it.