At L.I.G. Sports Group, we provide expert guidance through the complexlandscape of sports management. 

Our consulting and advisory services encompass a wide range of critical areas:

Recruiting Support

We have extensive experience and can be proudWe assist athletes, families and athletic departments in navigating the recruiting process, offering insights into best practices and effective strategies to maximize talent acquisition intake and deployment.
of 10 000+ completed projects.

NIL Guidance

With the evolving landscape of Name, Image, and Likeness, we provide strategic advice to ensure athletes and institutions can leverage these new opportunities effectively.

Artboard 4

Transfer Portal Navigation

Our team offers support and strategic planning for athletes considering transfers, helping them make informed decisions that best fit their career goals.

Athlete Management

Our comprehensive management services position our athletes for success both on and off the field. We provide expert assistance in building a professional infrastructure that includes agent representation, personal branding, skill development, and strategic long-term career planning. With a focus on next-level quality control, we ensure every aspect of our athletes' careers is managed to the highest standard.

Consulting for Athletic Departments

We collaborate with athletic departments to streamline their recruitment and talent development processes, enhancing their overall business development.


What the Pros Are Saying About L.I.G. Sports Group


James Franklin

Head Coach, Penn State University

"Justin’s background, experience, and adept understanding of the football world afford him a unique perspective that causes others to listen when he speaks. Innovative, outcome-driven, and the true definition of a team player, Justin is an asset to any room he enters."


Oliver Luck

Former XFL Commissioner, NCAA EVP Regulatory Affairs

One of the first hires that I made was Justin King, who joined the football operations group at the XFL. Justin was an excellent employee with superb inter-personal skills and a great work ethic. He interacted on a daily basis with our coaches, referees, players, agents and football staff members such as equipment managers, athletic trainers, etc . . . He was forthright in all of his activity and quite dependable in terms of ˋgetting things done´.


Doug Whaley

Former SVP of XFLBills General Manager

Justin’s greatest strength is his ability to navigate and effectively integrate complex systems while managing the multitude of personalities in the athletic industry, which is a rare and very impactful trait.

Image placeholder
Image placeholder



Unleash your full potential in the collegiate and professional sports world.