The New Era of Sports Advisory & Management
Plan.Grow.Profit
At L.I.G. Sports Group, we transform athletes into high-value assets by combining elite speed development, curated education & advisory, and comprehensive representation & management.
Whether you’re chasing a scholarship, NIL deal, or a pro career—we build the roadmap, manage the journey, and negotiate the wins.
services we provide
Build. Grow. Dominate. With Elite Advisory & Athlete Services
Blue Chip Academy
Blueprints win careers—not luck. At Blue Chip Academy, we equip athletes and families with insider knowledge, objective evaluations, and proven strategies to navigate recruiting, NIL, and the entire athletic journey with confidence. Our Blueprint to Success turns uncertainty into leverage—and leverage into opportunity.
RESOURCE Partners
With a shared vision and mission to educate and empower athletes to maximize their potential on and off the field.
testimonials
What the Pros Are Saying About L.I.G. Sports Group
James Franklin
Head Coach, Penn State University
"Justin’s background, experience, and adept understanding of the football world afford him a unique perspective that causes others to listen when he speaks. Innovative, outcome-driven, and the true definition of a team player, Justin is an asset to any room he enters."
Oliver Luck
Former XFL Commissioner, NCAA EVP Regulatory Affairs
One of the first hires that I made was Justin King, who joined the football operations group at the XFL. Justin was an excellent employee with superb inter-personal skills and a great work ethic. He interacted on a daily basis with our coaches, referees, players, agents and football staff members such as equipment managers, athletic trainers, etc . . . He was forthright in all of his activity and quite dependable in terms of ˋgetting things done´.
Doug Whaley
Former SVP of XFLBills General Manager
Justin’s greatest strength is his ability to navigate and effectively integrate complex systems while managing the multitude of personalities in the athletic industry, which is a rare and very impactful trait.