YOU ARE NOT BUYING ADVICE. YOU ARE BUYING INTELLIGENCE.
A comprehensive proprietary evaluation of your athlete's complete value — athletic profile, NIL brand, academic standing, and recruiting market position. Delivered through your private client portal with a 12-month roadmap and year-long advisory access.
THE SYSTEM IS NOT BUILT FOR YOU.
What Athletes Face without L.I.G. Sports.
Programs have full scouting reports on your athlete before you've had a single conversation. They know exactly what they're getting. Most families are making life-changing decisions without the same level of information.
Revenue Sharing & NIL money gets left on the table because athletes don't know their brand value before collectives and companies set the number for them.
The wrong schools get the call. Without a data-driven fit model, athletes chase name brands and miss the real opportunities.
No one teaches the business side. Passion gets you on the field. Business literacy gets you paid.
What Changes With the Blueprint
A comprehensive proprietary evaluation that gives you the same depth of intelligence your recruiting targets already have on you.
Two scoring systems no one else has — one for your athletic market value, one for your NIL brand value. Know your number before anyone else sets it.
A ranked target school list built on athletic profile, NIL market, academic standing, and scheme fit. Not wish list thinking. Real probability.
Year-long advisory access and representation that protects your interests at every step of the process.
The L.i.G. Difference how We Build Athlete Value
Underwrite
We determine where you actually stand—so you stop guessing.
Build
We focus on what needs to improve to increase real opportunities.
Position
We align you with the right schools and opportunities.
Leverage
We help you make better decisions and create more options.
Monetize
We position you to maximize opportunities in recruiting, NIL & Revenue Sharing
WHAT EVERY BLUEPRINT DELIVERS
LIG Athlete Asset Score™ — Proprietary composite evaluation of your athletic market value. Benchmarks your athlete honestly against division-level standards.
NIL Readiness Score™ — Brand and marketing readiness scored independently from athletic performance. Know what your name is worth before anyone else sets the number.
Film & Position Evaluation — Position-specific traits evaluated by a trained LIG evaluator. Positives, development areas, scheme fit, and division-level probability.
Program Fit Target List — Top schools matched to athletic profile, NIL market, academics, and scheme fit. Ranked by probability — not wishful thinking.
12-Month Development Roadmap — Physical, academic, and brand development in 90-day sprints. Monthly advisory check-ins. You always know exactly what the next step is.
Reveal Call — 90-minute session with Justin King to walk through every section of your Blueprint. Questions answered. Roadmap confirmed. Next actions assigned.
Choose Your Program
3 Tiers of Blueprint Engagements
Blueprint Starter
Blueprint Starter$2,500 · One-Time
For: Athletes who want a clear picture of where they stand before committing to a full advisory program.
Includes:✓ Complete Blueprint Assessment✓ LIG Athlete Asset Score™✓ NIL Readiness Score™✓ 90-Day Action Plan✓ 90-Minute Reveal Call with Justin King
Blueprint Pro-Most Popular
Blueprint Pro — Most Popular$5,000 / Year
For: Athletes actively navigating recruiting who need year-long guidance, school outreach support, and NIL deal sourcing.
Includes everything in Starter, plus:✓ Monthly Advisory Calls✓ Quarterly Blueprint Refresh✓ NIL Deal Sourcing✓ School Pitch Deck Built by LIG✓ Program Outreach Campaign
Elite Track
Elite Track — Full Representation
$10,500 / Year
For: Athletes ready for active representation, deal negotiation, and the full LIG Engagement Agreement.
Includes everything in Blueprint Pro, plus:
✓ Active NIL Deal Negotiation
✓ Collective Deal Negotiation
✓ Transfer Portal Strategy
✓ LIG Engagement Agreement
✓ Commission 5%
Testimonials
"Our experience with L.I.G. Sports Group, under the expert guidance of Justin King, has been nothing short of transformative for my son's journey to collegiate football.
His unmatched professionalism, personalized service, and comprehensive industry knowledge have not only helped orchestrate my son's spot at a program that is the perfect fit for him but have also equipped him for ongoing success.
What truly sets L.I.G. Sports Group apart is their holistic understanding of the athlete's journey in today's competitive landscape."
tara Armstead
Mother of Power 4 Athlete, Blueprint to Success Client
"Justin has been a game-changer for my son's performance and athletic journey.
His holistic and personalized approach has transformed this crucial time in this revamped recruiting landscape. Focused on crafting leverage on your journey, I highly recommend L.I.G. Sports Group and Justin King for athletes serious about maximizing their value and navigating the new NIL Era like a pro."
Pete Gonzalez Sr.
Father of Power 4 Athlete, Blueprint to Success Client
"I can sum up my interaction and business dealings with Justin King and L.I.G. Sports Group as a powerhouse of professionalism and expertise in navigating the nuanced football business landscape.
My six-year tenure in the NFL and current Board of Trustees Member at the University of Pitt gives me an understanding of the current recruitment dynamics. Justin's assistance for my son's athletic journey is beyond measure.
Engaging with Justin & L.l.G. isn't simply a wise choice; it's an absolute necessity. I wholeheartedly endorse their services to anyone looking to navigate the revamped landscape of high school & college athletics.
they are not just players - they're absolute revolutionaries."
Adam Walker
Father of Division 1 Athlete, Blueprint to Success Client
testimonials
What the Pros Are Saying About L.I.G. Sports Group
James Franklin
Head Coach, Penn State University
"Justin’s background, experience, and adept understanding of the football world afford him a unique perspective that causes others to listen when he speaks. Innovative, outcome-driven, and the true definition of a team player, Justin is an asset to any room he enters."
Oliver Luck
Former XFL Commissioner, NCAA EVP Regulatory Affairs
One of the first hires that I made was Justin King, who joined the football operations group at the XFL. Justin was an excellent employee with superb inter-personal skills and a great work ethic. He interacted on a daily basis with our coaches, referees, players, agents and football staff members such as equipment managers, athletic trainers, etc . . . He was forthright in all of his activity and quite dependable in terms of ˋgetting things done´.
Doug Whaley
Former SVP of XFLBills General Manager
Justin’s greatest strength is his ability to navigate and effectively integrate complex systems while managing the multitude of personalities in the athletic industry, which is a rare and very impactful trait.
Terry Smith
Interim Head Coach, Penn State Football
Justin has a rare understanding of the modern college football landscape, but more importantly, he understands culture, coaching, and how to support a head coach in building a sustainable, winning program. L.I.G. Sports Group is a resource I would confidently recommend to any head coach or athletic administrator seeking impartial recommendations, innovative ideas, an integrated structure, and long-term sustainability to their football operation.